

VHS
A stylized “VHS” cassette in crisp blue tones recalls the 1990s, a time when video rental stores were vibrant cultural hubs. Rectangular precision, fine grid textures, and reduced color fields give the object an iconic presence. This work evokes the ritual of renting movies, browsing through film covers, and the magic of bringing the atmosphere of the cinema into one’s own living room, a nostalgic look back at the analog era of moving images. “VHS” is part of the art series “Blue in a Square”, which includes 300+ artworks.
Adults only.
The era of video rental stores was short, but it changed the world as we knew it. The possibility of watching any film you wanted at home, whenever you wanted, instead of in the cinema or at some point on television, mobilised many people. The television took on a completely new significance and was now also upgraded acoustically. Video stores were springing up everywhere like mushrooms. Before long, there were almost as many video rental shops as tanning studios – which were also as common as sand on the beach back then.
Before this revolution, however, it was all about the system: Betamax, Video 2000 or VHS? VHS quickly established itself as the standard. With the video shops, the adult films behind the curtain in every store also took off. There were waiting lists for new blockbuster releases. And anyone who didn’t return their videotape rewound had to pay 1 Mark. The “video night” became standard: “Let’s watch a movie tonight.”
So the VHS generation is also my generation, because from the 80s into the 90s, the next system change was already on the way – the DVD. It’s crazy how quickly one system change followed the next and made access to more and more entertainment possible for more and more people, in more and more places.
The artwork “VHS” can be purchased individually or as part of an art series. Anyone who wants to surround themselves in their spaces with positive memory culture from the Boomer generation and the 1980s can do so fully with this art series. All artworks, including “VHS”, can be purchased via the Art Store. Simply choose a single artwork or your own series, request an offer – and they’ll be with you soon.
Canon Fine-Art inkjet print on premium Hahnemühle Photo Rag 308 gsm paper. Artwork size freely selectable: from at least 20 × 20 cm up to 120 × 120 cm. Mounted on 2 mm aluminum Dibond with a white wooden shadow-gap frame. Pricing/quote on request, depending on size and quantity.